Australian enterprise content management (ECM) and web application developer Elcom has gained three new channel partners - Daemon Group, Wispa and Bortell.

“We are committed to evolving and strengthening our partner program throughout 2010,” said John Anstey, CEO, Elcom. “We envisage increasing software sales through carefully selected channel partners operating within different audience segments.”

Bortell is an established SMB-focused software developer and an ideal partner to help Elcom extend its reach into this market. Bortell specialises in developing customer relationship management (CRM) solutions and will use Elcom’s CommunityManager.NET Platform to complement its existing product portfolio.

Partnering with Daemon Group and Wispa enables Elcom to strategically expand its business into the digital marketing space.

“Both businesses have a reputation for being industry leaders in digital marketing and customer engagement. They are the perfect partners to take the CommunityManager.NET Platform to this specialist audience,” said Anstey.