Autonomy has released a product designed to monitor, govern, and protect organizations across social media channels.

The release follows moves by US regulators to require organizations to actively monitor and govern employees' social media interactions.

For instance, FINRA (The US Financial Industry Regulatory Authority) recently issued a notice which requires member firms to supervise and archive content posted to social media for business purposes. The Food and Drug Administration (FDA), Federal Trade Commission (FTC), and the National Futures Association (NFA) are also developing rules associated with the use of social media.

New regulatory requirements around social media add to the already burdensome task of adhering to current law for organisations - which requires that corporations archive, set policy, and make discoverable many forms of electronic information, including email, audio, and video.

"Social media is now a vital way to communicate and engage with customers in a positive manner to grow your business," said George Tziahanas, Vice President of Compliance at Autonomy.

"However, like every other customer-facing communication channel, regulated businesses need to govern, social media interactions pertaining to its company, products, or employees on social networks. Autonomy is the only company that can provide the necessary conceptual understanding of social network conversation, and tie it into an organization's existing compliance and governance infrastructure."

Autonomy Social Media Governance can monitor social media content from employees logged in through company networks, as well as identify discussion from users operating outside company networks.

It offers conceptual search of all aggregated content, policy-based monitoring and compliant archiving for regulated content.