While the cloud has delivered massive cost and agility benefits for businesses in all industries, there is one counterintuitive challenge being created by the unlimited storage capacity it offers. Because businesses can access virtually limitless storage at a low cost, they no longer have to focus on deleting anything. This means businesses are unlikely to have deletion policies in place for the cloud.

We are entering the third of three major phases of information management, each increasingly more sophisticated and powerful, and each with new and greater potential to impact a business’s bottom line.