Coca-Cola Amatil raise a glass to Bluetooth
Coca-Cola Amatil raise a glass to Bluetooth
In what is one of the largest roll-outs of Bluetooth wireless connection technology in the world, Coca-Cola Amatil has introduced Bluetooth-enabled IBM ThinkPad notebook computers to its 570-strong sales team.
As well as providing a more practical working platform and increasing the productivity of Coca-Cola Amatil's sales force, who spend almost all their time on the road, the move has significantly reduced hardware costs for the organisation by eliminating the maintenance and replacement of GSM cables.
The technology now at the disposal of the sales team allows them to log orders with their head office in Sydney's Circular Quay immediately after – or even during – sales calls.
Mike McCamon, executive director of the Bluetooth Special Interest Group, which supports a number of working groups that focus on specific areas relating to Bluetooth, says that such a major deployment illustrates the value of Bluetooth to business.
"This large-scale implementation clearly demonstrates the bottom line benefits that Bluetooth wireless technology offers to mobile workers. IBM's mobile computing products have brought the potential of Bluetooth wireless technology to life for companies like Coca-Cola Amatil, which now benefits from the productivity advantages of working wirelessly."
Richard Host, infrastructure services manager at Coca-Cola Amatil, says that as well as providing a business benefit from a technology standpoint, using the Bluetooth-equipped notebooks also sends out the right message to the company's customers.
"Bluetooth literally cuts us free from using wires in our work. Gone are the days of our sales staff fiddling with cables when taking customer details, or suffering breakages from frequently plugging and unplugging cables from notebooks or mobile phones when on the road. We not only look good in front of our customers by using the latest technology, but our sales processes are far more efficient and ultimately better for our business."
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