Interwoven acquires MediaBin

Content management specialists Interwoven has announced that is has entered into a definitive agreement to acquire MediaBin, a digital asset management (DAM) company.

Building on an existing, successful partnership with MediaBin, Interwoven strengthens its market offering by delivering a unique solution for intelligent management of digital assets, essential to driving brand development and enforcing control and consistency of the corporate brand enterprise-wide.

"Companies today are faced with the growing challenge of leveraging rich media assets in initiatives such as product catalogues, collateral, documentation, and e-learning. This is particularly true of marketing groups that are increasingly struggling with addressing global control of marketing/brand assets," according to Andrew Warzecha, senior vice president, META Group. "For content management vendors, digital asset management offers an opportunity for selling to non-traditional users and has becoming a critical component of an overall enterprise management platform."

Since announcing the integration of their products in October last year, Interwoven and MediaBin have won contracts and implemented integrated solutions with more than a dozen customers across a variety of industry segments, including Delta Air Lines, John Deere, Microsoft, Reebok and Samsonite.

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