Open Text has announced Semantic Navigation, the first major release of technology recently acquired in the purchase of Nstein.

This tool helps to navigate information based on the inherent meaning of the content and is available as a cloud-offering or on-premise.

At the core of the offering is the Open Text Content Analytics engine that intelligently extracts meaning, sentiment and context from content, and in turn marries that content to what a customer or prospect is looking for on a website.

"The volume and diversity of content continues to grow much faster than organisations can efficiently manage, meaning that the true potential of that content to boost audience engagement is never realised," said James Latham, Chief Marketing Officer, Open Text.

"We believe semantic and content analysis technology holds significant promise for helping organisations change this equation."

Open Text Semantic Navigation is designed to complement any existing Web site, independent of the Web content management system used, either installed on local servers or as an online service provided by Open Text. With the cloud-based offering (currently in beta), organisations can rapidly and inexpensively upgrade their sites’ user experience using a free, fully functional 30-day trial.

Once the trial is activated, Semantic Navigation first collects content through a crawling process. Then the content is automatically analysed and tagged with relevant and insightful entities, topics, summaries and sentiments – the key to providing an engaging online experience. Next, content is served to users through intuitive navigation widgets that encourage audiences to discover the depth of available information or share it on social networks, such as Facebook and Twitter. From there, Semantic Navigation supports placement of product and service offerings or advertising to convert page views into sales.

Open Text Semantic Navigation is priced at $US3,000 per month for the cloud-based offering following the free 30-day trial. There is a one-time set up fee of $US10,000. For additional information and to sign up for a trial, go to http://www.semanticnavigation.opentext.com/.