DAM Market Surging, But Issues Remain
DAM Market Surging, But Issues Remain
September 4, 2008: The Digital Asset Management market is poised to top US$1 (AU$1.14) billion by 2013 according to new data from ABI research, with the continuing explosion of digital audio, video, photo and text generation the driving force.
The need to capture, organise, store and distribute all of this digital content is pushing digital asset management (DAM) software harder every year.
“Large quantities of digital media content require collaboration across all personnel and departments, from creation to delivery,” says ABI industry analyst Zippy Aima. “DAM systems’ ability to enable integration is driving demand.”
However, as the market grows Aima says that there are significant challenges to overcome.
ABI says that until recently, the different operations concerned with rich media content were siloed and isolated. Modern DAM solutions on the other hand can integrate with existing third-party applications and systems, such as ERP and enterprise content management (ECM) applications.
That said, there are issues that remain, such as lingering confusion about the very definition of digital asset management. “There is still a lack of clarity around defining the system,” cautions Aima. “DAM systems are often confused with ECMs. Currently, DAM is considered to be a subset of ECM.”
Aima notes that other obstacles to DAM adoption include high price and a lack of interest on the part of C-level executives.
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