Princeton Softech in ILM market push
Princeton Softech in ILM market push
Database archiving system provider Princeton Softech has unveiled plans to launch a strategic marketing and sales initiative as it looks to expand its share of the Australian market for Information Lifecycle Management (ILM) solutions.
According to META Group, relational databases are growing at a rate of 125 percent annually. With companies facing increasing data growth year after year, analysts tip ILM to be the answer and increasingly sophisticated archiving and storage solutions will be required to meet their needs, a trend which Princeton intend to capitalise on.
"Australian companies are struggling with the cost of managing ongoing growth of enterprise data," says Ian Henderson, Vice President International, Princeton Softech. Without an effective database archiving strategy to manage this growth, they risk degraded application performance, uncontrolled storage and operational costs, potential loss of transactional and critical business data and - in the longer term - risk of breaching government legislation."
Princeton Softech and partners EMC and RedRock Consulting will be holding a series of seminars, customer and analyst briefings across Australia to address a number of issues around ILM. Henderson and Princeton Softech Australia Managing Director, Vira Rowley will focus on the need for organisations to map and manage data based on business value.
"At present, businesses tend to take one of two options," says Henderson. "Either they invest heavily in hardware upgrades and increasing storage capacity, protecting all their data but incurring huge costs in the process; or they do nothing and face poor application performance and the risk of losing critical information. ILM offers a different approach because it ensures that resources are directed toward preserving the most valuable data. ILM involves tracking data throughout its lifecycle and includes solutions that provide users with faster and more reliable methods of storing and accessing that data".
Princeton Softech partner EMC supports this viewpoint: "Data is growing, as is its importance to the business. That is why we are seeing increasing pressure to protect information, meet compliance requirements and reduce costs," said Steve Redman, Managing Director Australia, EMC. "Since budgets are not increasing, doing more with less now requires a different approach. Information Lifecycle Management provides this fundamental change and partners like Princeton Softech provide the software to manage Oracle information as its value changes over time."
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