Princeton Softech in ILM market push
Princeton Softech in ILM market push
Database archiving system provider Princeton Softech is launching a strategic marketing and sales initiative as it looks to expand its share of the Australian market for Information Lifecycle Management (ILM) solutions.
With analysts META Group pointing to an annual growth rate of 125 percent for relational databases, and ILM tipped to be the answer, the company is looking to place itself to meet those demands for increasingly sophisticated archiving and storage solutions.
"Australian companies are struggling with the cost of managing ongoing growth of enterprise data," said Ian Henderson, Vice President International, Princeton Softech. "Without an effective database archiving strategy to manage this growth, they risk degraded application performance, uncontrolled storage and operational costs, potential loss of transactional and critical business data and - in the longer term - risk of breaching government legislation."
As part of its marketing drive, Princeton Softech, together with partners EMC and RedRock Consulting is to hold a series of seminars, customer and analyst briefings across Australia. Henderson and Princeton Softech Australia Managing Director, Vira Rowley will focus on the need for organisations to map and manage data based on business value.
"At present, businesses tend to take one of two options," said Henderson. "Either they invest heavily in hardware upgrades and increasing storage capacity, protecting all their data but incurring huge costs in the process; or they do nothing and face poor application performance and the risk of losing critical information. ILM offers a different approach because it ensures that resources are directed toward preserving the most valuable data. ILM involves tracking data throughout its lifecycle and includes solutions that provide users with faster and more reliable methods of storing and accessing that data."
Partner vendor EMC supports this viewpoint: "Data is growing, as is its importance to the business. That is why we are seeing increasing pressure to protect information, meet compliance requirements and reduce costs," said Steve Redman, Managing Director Australia, EMC. "Since budgets are not increasing, doing more with less now requires a different approach. Information Lifecycle Management provides this fundamental change and partners like Princeton Softech provide the software to manage Oracle information as its value changes over time."
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