EMC outlines strategy

Information storage provider EMC has pinpointed Information Lifecycle Management as its main focus for driving growth through the end of 2004.

Speaking at the company's annual financial analyst meeting, which took place in New York, Joe Tucci, President and CEO at EMC, said: "EMC is bringing our experience to bear on the challenge of intelligently managing all of our customers' information, from creation and use to archive and disposal. We believe this information lifecycle management will drive the next major wave of EMC's growth."

EMC's executive vice president and CFO, Bill Teuber said EMC will meet earnings projections for the remainder of the years, adding that he expected the company's revenue growth rate to be in the "mid-teens" for the second half of 2003 and throughout the fiscal year 2004, with gross margins expected to improve to 48 percent or greater by the fourth quarter of 2004.

David Goulden, executive vice president, marketing and new business development, detailed the alignment of EMC's go-to-market strategy with its focus on information lifecycle management. He also outlined the depth and breadth of EMC's partnerships with other technology and service leaders, and its distribution strategy for its growing portfolio of multi-platform software. EMC is deploying specialised open software sales teams to maximise the adoption of EMC software in EMC and non-EMC environments.

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