Online video platform provide Brightcove has launched operations in Australia, announcing a new Sydney head office and local customer wins including realestate.com.au, DMG Media and AussieBum.

Local hires include ex-Adobe and Macromedia veteran Mark Blair as Senior Director, Asia Pacific, and Peter Graves as Regional Sales Director, formerly of Different and analyst house Frost & Sullivan. Blair and Graves will report to Dennis Rose, Brightcove’s vice president for the Asia-Pacific region.

“Australia is an exciting and fast-growing market for online video with demand coming from nearly every sector of industry and society,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “With the launch of local operations and a great new team in Sydney, we are excited to roll out our latest platform innovations to help customers and partners across the country take advantage of the online video opportunity across website destinations, social networks, and connected devices.”

Brightcove’s online video platform is a cloud service for publishing and distributing professional video on the Web.