Fairfax Media’s Metro Media division has announced it will introduce an Adobe editorial publishing platform to power the newly integrated, multi‐platform, ‘digital first’ newsrooms of mastheads including The Sydney Morning Herald and The Age.

Fairfax Metro Media will implement an end‐to‐end Adobe technology solution for delivery of journalism and content across any platform, including mobile and social. It will be used to create and author all content, and will feature a dashboard of real‐time analytical data which can be used to enhance audience engagement.

Products to be integrated by Fairfax include the Adobe Web Experience Management solution, including Adobe CQ, SiteCatalyst, Digital Publishing Suite, content creation technologies from Creative Suite 6, along with training support.

“Our move to Adobe CQ is a bold statement of our commitment to providing high‐quality digital experiences, and boosts our capability to cater for the mobile, social, tablet and IPTV needs of our audiences,” Fairfax Metro Media CEO, Jack Matthews, said.

“As well as gearing our newsroom for these digital platforms, we’re also making the process more straightforward for our print publications. Adobe CQ will allow us to process near‐complete copy and images for our newspapers, ready for final pagination and layout before printing.”

Fairfax Media’s Director of Technology Strategy, Mark Henley, who has driven the content management system tender process, said the Adobe tools are unique in fusing excellence of content management with best‐of‐breed analytics for site traffic, social media engagement, and dynamic segmentation.

“This combination makes creation and tracking of stories easier, and will allow us to better serve our audiences in real time,” he said.

“We are confident that Adobe’s strong history in media and publishing, and the capabilities of its Adobe CQ and other cloud based digital marketing tools, will give us a significant competitive advantage. Adobe CQ will enable editorial staff to focus more on content for all platforms, with increased quality and less effort required for processes and production.”

Managing Director for Adobe Australia and New Zealand, Paul Robson, said the integration of Adobe technology helps businesses take advantage of powerful opportunities in the digital economy.

“Adobe’s technology will allow journalists and editors to create all content through a central web interface, and media output will automatically re‐purpose to any format, from print to laptops and desktops, to tablets and smartphones.”