Certus Solutions, an Australian IBM software and services company, has elected to split one of its major divisions into two, Business Analytics (BA) and Information Management (IM) will now become two separate units.

Tom Reich, Certus General Manager - Information Management and Business Analytics, said: “These changes have been designed to adapt to the rapidly changing market dynamics and the growing solution portfolio IBM provides in both Business Analytics and Information Management.”

“Though Information Management and Business Analytics do often go hand in hand, they now need to be managed as two very distinct offerings due to their increasing complexity. Analytics isn’t just about business intelligence, reporting and analysis for finance, operations and sales functions any more. For example, we are now providing predictive and social analytics for marketing departments,” said Reich.

“Information Management is no longer just data warehousing and data management. Now it’s all about big data and information governance as well as data quality,” continued Reich.

Julien Redmond has been promoted to General Manager, Information Management after four years with the company as Business Development Manager. During that time he was instrumental in the formation of Certus’ IM practice in Victoria, Western Australia and Queensland

Dannielle Nguyen joins Certus as its General Manager, Business Analytics with over 16 years’ experience in the ICT and business environment.  Most recently she was Client Executive at Tridant, focusing on services and software sales.