NewsGator Technologies has announced it adopting the name of its October 2013 acquisition Sitrion and will focus on social solutions for Human Resources (HR) self-services and SAP.

"Our new corporate identity signifies our transformation into a company focused on world-class solutions empowering people to work better,” said Daniel Kraft, NewsGator’s President  & CEO. 

“New ways to network require new technologies to make it work and our mission is to do just that: unlock the amazing power realized when people connect and align behind a goal.”

We believe Social is going to be an integral part of work, just as processes or resources are, and we felt it was time to say good bye to our beloved name. Our vision is much larger than news aggregation.  Our vision is larger than even “enterprise social”.  All the great values (link to blog about SP^CE) that NewsGator stands for remain in place, but we must also admit that we outgrew “that silly name” as one of our great developers once said.  We’re excited to take on the challenge of making work better, and we wanted a name that was open to everything involved in that scope.

Sitrion has also appointed a new Director of Services based in Sydney, Mike Jacobanis, who has over four years of experience with Sitrion in designing social strategies.