Document process automation company Esker has announced the addition of a new subsidiary in Malaysia. Esker has been established in Singapore since 2006, and the Malaysian opening falls in line with the company’s 2010 strategic development plan to strengthen its presence in Asia.

“With Esker already present in Europe, North America, and Australia, our current development strategy is to expand into emerging markets and capitalize on the growth potential in Asia. We plan to add a third Asian subsidiary in China by 2011,” said Jean-Michel Bérard, CEO of Esker.

The new subsidiary based in Kuala Lumpur will allow Esker to further penetrate and service the growing Asian market. Positioned just behind Singapore, Malaysia represents the second richest country in the ASEAN (Association of Southeast Asian Nations) and is host to a large number of local and multinational companies.

Since its initial expansion into Asia, Esker has made a significant impact on the market. This is highlighted by the recent signing of a new contract worth $800,000 to automate supplier invoicing for a leading provider of telecommunication and media services in Southeast Asia*.

“With Esker already present in Europe, North America, and Australia, our current development strategy is to expand into emerging markets and capitalize on the growth potential in Asia. We plan to add a third Asian subsidiary in China by 2011,” said Bérard.

Asia currently contributes 4 percent to Esker’s total revenue and accounts for around 20 customers, including Singapore Post, Singapore Power, Asia Pacific Breweries, Epson Singapore, Sharp, Arkema, and HSBC Singapore.