Web CMS company FatWire is teaming up with EMC Documentum for a new digital asset management (DAM) solution.

The FatWire Digital Asset Management solution is a component of the strategic partnership between FatWire and EMC announced earlier this year, in which EMC also offers FatWire Web Experience Management as their solution for the web, and the two companies work together to deliver solutions for interactive marketing.

The FatWire Web Experience Management (WEM) product suite offers content targeting, user-generated content, gadget-based personalization, delivery to web and mobile channels, and other modern features that are needed by marketers.

“We are thrilled that FatWire has selected EMC’s digital asset management solution,” said Paul O’Brien, vice president and general manager of Information Access, Information Intelligence Group, a division of EMC.

“Documentum Media WorkSpace makes it easy for marketing professionals to work with rich media, and its integration with FatWire’s Web Experience Management suite creates a leading solution for interactive marketing across channels.”