Elcom has release the latest version of of CommunityManager.NET (Version7.3) – its flagship enterprise Web Content Management software.

At the core of this latest release is the addition of A/B testing to Elcom’s existing Online Marketing offering.

According to Elcom’s Product Director, Anthony Milner, “This new feature was developed in response to industry trends and by really listening to what our clients wanted”.

“It allows users to test a baseline control sample webpage and compare it to a variety of single-variable test samples, in order to better evaluate and improve response rates. This ultimately enables the execution of “smarter marketing” through testing, evaluation, better resource allocation and enhanced tracking ability – thereby significantly improving Return on Investment.

Another advancement to Version 7.3 is a strategic partnership between Elcom and Ephox, allowing Ehpox’s EditLive to be integrated with CommunityManager.NET.

Milner stated “...users will be truly impressed with its functionality, and specifically the way it cleans and presents semantic HTML code even with cut/pastes from external sources, image cropping, track changes, commenting and accessibility checking as you type. This even extends to advanced table management, whereby it can handle splits, resizes, merged cells, define header rows Vs data rows and table summaries for accessibility – and it never skips a beat while doing all this magic”.

RSS Curation is a new feature that allows a user to monitor an RSS feed and import content which matches a specified set of criteria, allowing auto creation of articles and auto tagging. “...providing users with the ability to personalize their content with the information that interests them, is definitely a big step towards enhancing our clients and their customer’s online experiences”, stated Milner.