Sitro Group, an Australian wholesaler and distributor of products to the outdoor leisure industry, has implemented a digital processing platform to manage high volumes of orders from major national retailers.

Family owned and operated, Sitro is also involved in the design, development, and supply of products to major national retailers under a number of its own house brands.

Some of Sitro’s leading brands sold locally include: Gasmate, Explore Planet Earth, Charmate, Broil King, AlfrescoPlus, MASTERBUILT, and Oklahoma Joe’s to name a few.

Sitro receives hundreds of orders a day from retailers. The ordering system was configured to automatically print each paper order to an output tray, which was subject to overflow during peak demand periods and when receiving unmonitored overnight orders. The existing process was antiquated and no longer fit for purpose. It was impacting the company’s ability to provide a responsive and timely outcome for customers.

As the Sitro network grew, warehouses were strategically sourced around Australia to provide a more effective delivery service to retail partners.

Sitro customer service staff were required to sort the physical orders by state-based warehouse location, then perform an auditing process to ensure all orders had been printed successfully. A secondary process followed to review all orders to ensure stock availability and adjustments made where required prior to warehouse operations taking place.

These tasks took time and were susceptible, even prone to errors. There were delays in the warehouses receiving the information they needed to perform their role of picking and shipping the goods. These delays could impact the retailers’ sales when goods could not get to them in a timely fashion.

Compounded by Covid-19 lockdown related issues such as lack of access to the physical printed orders and work environments, Sitro embraced the necessary change.

The PSIGEN Solution

Sitro worked closely with Melbourne-based PSIGEN reseller Digital Document Solutions to develop a solution that removes the need to print, manually sort and process physical paper.

This is achieved by digitally capturing any orders that it receives from retailers without the need for printing.

A PSIcapture batch process is executed to automatically identify the customer and, based on the customer identity, it groups orders as required by Sitro.

As the process is now automated, PSIcapture has also been configured to send out communication alerts to the customer service team to notify them when specific customer orders have been processed and ready for review.

No intervention or manual processing of the physical orders is needed by the Sitro staff members, and the warehouse locations get the information they need, without delay. The outcome has removed human error from the printing and sorting process, and it has reduced staff labour and printing costs via the removal of the need to print orders. The PSIcapture product provides a full audit trail and sends communication alerts of what orders have been processed and when.

“The PSIcapture solution was able to achieve exactly what we were looking for and, with the advanced capture features that are available in the product, we are confident that we will be able to grow with the solution as our needs change” said Mattia Ambrosi, Sitro Group IT Manager. “The implementation was very easy and delivered to our high  expectation”

“Sitro Group maintains its competitive advantage by implementing solutions that focus on improved

quality and outcomes” said Ambrosi. “By implementing the PSIcapture solution we have delivered not only internal focused outcomes, but it has had a direct positive improvement to our leading retail partners via the improvement to the backend ordering process.”

Today, Sitro have peace of mind knowing that their retail partners’ orders are processed and audited to allow the warehouse locations to pick the stock without delay. They also have additional capacity and capability to meet seasonal demands on the ordering process and future growth aspirations.

For further information, contact PSIcapture distributor Upflow 1300 790 360 sales@upflow.com.au

www.upflow.com.au