Anthony Giagnacovo, GM for Perceptive Software International, is overseeing a significant push into the Australian market for the ECM vendor, following its acquisition by Lexmark in April 2010.

While Perceptive ranks as the 8th largest global ECM vendor globally in terms of revenue, it is firmly US-based and 95% of revenues come from the North American market.

This has not stopped adoption by a number of organisations in Australia. Local customers include 3M, Star City and Star Track Express, which until until now Perceptive has serviced via a local systems integrator.

Based out of the Lexmark Australian head office in Belrose Sydney, but operating as an independent entity, Perceptive is keen to establish relationships with local partners. It will also be sold through global systems integrators. Perceptive will be selling direct through its own dedicated ECM Sales team and with the support of the Lexmark sales force.

Perceptive has already recruited sales staff from the US and UK for the Australian operation, and the interface to Perceptive's ImageNow ECM platform has been integrated into the GUI on Lexmark scanners, printers and MFDs.

Giagnacovo said the company saw great potential for Australia to contribute to double digit growth for the ECM market globally.

The Perceptive ECM platform is deigned to manage content in context, not just handle ingest and routing," said Giagnacovo. ImageNow incorporates the Brainware Distiller engine for OCR and data capture.

"We have designed it to be very process oriented so we can deliver fast payback and high ROI."

"There are modular solutions for specific business processes such as Accounts Payable, Human Resources, Contract Management and time and expenses.

"We also have specific solutions for industry verticals, such as higher education, patient onboarding in healthcare and financial services."