Australian 3D Search technology that transforms the online shopping experience by making it easier to sift through large amounts of visual data, has won a major Commercialisation Australia Proof of Concept Grant.

Developed at Flinders University over a period of 10 years, the patented search technology was spun out into startup Thereitis.com 12 months ago by CEO Guy Sewell. It has since been developed to enable a range of web-based applications, from searching for photographs on your own hard-drive to browsing online dating or social media sites, to online retail.

Mr Sewell says Thereitis.com will use the $A250,000 Proof of Concept funding for product development and market validation with beta customers. Additionally, the funds will be used to build a social media platform, shopping portal and hard-drive management application for the consumer market.

“We are of course delighted to be selected from a highly competitive field by the Australian Federal Government,” Mr Sewell says. “This validates our efforts and positions us well to tackle the global market of retailers seeking more effective ways to engage with consumers online."

You can trial Thereitis.com right now by visiting www.Thereitis.com
Demonstrators on the site include social networking site LinkedIn, search engine Bing, and online shoes and clothing store Zappos.com