US developer SiteFocus Inc. has launched a cloud-based analytics solution called Communications in Focus (CIF) which aims to solve a problem facing businesses of all sizes – how do you discover and validate actionable insight from unstructured data?

Unless insight can be validated, most unstructured analytics software brings little or no value to the user.

CIF aims to solve this problem by:

• Dramatically reducing the effort to acquire and share relevant data
• Predicting sentiment trends with novel multi-factor sentiment analysis
• Disrupting unstructured data analysis with technology that emulates focus group and objective opinion to discover causation and validate actionable insight

CIF provides a marketplace for data providers, analytics providers, and consumers of analytics. The CIF platform democratises unstructured data analytics by eliminating traditional prerequisites – enabling data scientists, business users, and end-users to benefit from self-service analytics. CIF technology is patent protected.

“Traditional machine learning models require large amount of data, work in a narrow problem domain, and require tedious supervised training. CIF’s all-purpose textual analytics is applicable across industries. To demonstrate its ability, CIF has been deployed in analysing companies in the Dow 30 (example: Disney, Apple, Cisco, Verizon) depicting contemporary issues regarding investor concerns, expressed in sentiment graphs,” said Chief Innovation Officer, Sing Koo.

With CIF, businesses can better manage voice of customer (VOC), risk, customer success, employee sentiment, product planning, competitive analysis, corporate communication, investor relation, market research validation, and applications that involve textual human interaction.

www.sitefocus.com