Forrester Names Siebel CRM Leader of the Pack

June 15, 2007: Forrester Research has dubbed Oracle’s Siebel CRM On Demand a market leader in its latest record-centric customer service management software report, claiming the company’s solution is "best suited for SaaS-focused customers."

As part of the report, titled Forrester Wave Evaluation: Customer Service Management Software, Q2 May 2007, Forrester says it weighed up solutions from 180 customer service management software vendors, assessing their offerings, strategy and market presence.

It claims that Oracle’s Siebel CRM On Demand is top dog due to its ease of use, centralised customer records system and rapid SaaS deployment.

Forrester claims that new communication capabilities stemming from its Telephony@Work acquisition, as well as its industry-specific flavours for automotive, insurance, life sciences, high-tech and wealth management also helped Siebel CRM pull away from the pack.

“With Oracle CRM On Demand, organisations can deliver superior customer service with minimal overhead via a built-in virtual contact centre,” said Anthony Lye, Oracle Senior Vice President for CRM On Demand.

“And with our “out-of-the box” industry-specific solutions and expertise, we enable organisations to meet the precise needs of their customers without costly customisation."

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