Australia’s First Online DoorKnock!
Australia’s First Online DoorKnock!
September 21, 2006: The traditional role of the ‘DoorKnock’ is challenged with the launch of the Heart Foundation’s online campaign
The campaign realises the potential of ‘virtual communities’ in uniting friends and family around the world. By targeting the mail boxes of virtual neighbourhoods, volunteers can ‘knock’ on the inboxes of their family and friends.
“Our neighbourhoods have expanded across the world through the internet and email,” says Tony Thirlwell, Heart Foundation CEO – NSW Division. “We have developed our annual appeal to include these communities.”
Through software and guidance from Kintera, the appeal will require volunteers to establish their own web page for donations. These personalised sites will allow collections through a secure payment system.
The Heart Foundation hopes to reach those who may not otherwise donate in the more traditional doorknock campaign. The online service will coincide with the Foundation’s annual Doorknock Appeal taking place in late September.