Athletic DAM From Open Text

February 9, 2006: Enterprise Content Management (ECM) software provider Open Text has announced that the National Collegiate Athletic Association (NCAA) has purchased its Artesia digital asset management (DAM) to manage video broadcasts.

Open Text claim that the software improves video archiving and distribution capabilities and offers new ways in which to store content from the NCAA by supporting events in a digital format.

The NCAA will be logging and feeding approximately 12,000 hours of collegiate sports programming and associated raw footage into Artesia, which enables storage, searching, repurposing and distribution of digital video content.

"The NCAA is demonstrating how digital asset management has become a core component of the overall video management, production, and distribution process," says Scott Bowen, president of Open Text's Artesia Digital Media Group. "Java-based APIs and integration with industry leading technologies allows Artesia DAM to sit at the heart of broadcast workflows for production and distribution management."

"With Artesia DAM, we gain enormous flexibility which improves the way we distribute content to member institutions, corporate sponsors, and the NCAA website," added Greg Weitekamp, director of broadcasting at the NCAA.

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