HP, AppIQ in storage management alliance

HP, AppIQ in storage management alliance

Mar 03, 2005: HP and AppIQ have forged an OEM alliance to provide customers with a solution for managing heterogeneous storage.

As part of the agreement, AppIQ and HP will invest in joint product development, marketing, and services delivery. HP will make AppIQ StorageAuthority Suite available as part of HP Storage Essentials, a component of HP's strategy to unify server and storage management. AppIQ's StorageAuthority is designed for multi-vendor storage resource management (SRM) and storage area network (SAN) management.

"This partnership makes sense on a lot of fronts. For AppIQ, it's another major technology endorsement as well as a critical piece of their OEM strategy. For HP, this partnership delivers a key component of its unified infrastructure management strategy, since it can now offer a best-in-class storage area management solution that's a great technical fit with its existing server management platform," said Steve Duplessie, Founder and Senior Analyst, Enterprise Strategy Group. "AppIQ has secured its biggest worldwide distribution, service, and support channel to date, which is key to its go-to-market strategy. It's also good that the companies share a common strategic vision, with AppIQ's storage utility message and HP's Adaptive Enterprise message both focused on making IT more responsive to business needs."

"This OEM and development alliance with HP is a tremendous win for us," said David Lemont, president and CEO, AppIQ. "Delivering our technology as part of HP's unified infrastructure management strategy will extend AppIQ's reach into new markets."

The AppIQ and HP alliance provides the first storage offering to integrate into HP Systems Insight Manager, the software foundation of HP's unified server-storage management strategy. It enables basic server and storage management functions and supports an open architecture that enables the inclusion of value-add technologies such as third-party offerings. In addition, it offers integrations into HP's OpenView portfolio of service-driven management software.

"With this strategy, HP is bridging the islands of management to simplify administration and enable collaboration without compromising control," said Frank Harbist, vice president of the StorageWorks Software Division at HP. "Our unified server and storage management solutions will meet the needs of the Adaptive Enterprise by ensuring the availability of server and storage resources, while reducing the costs and complexity associated with managing these resources."

Related Article:

HP still top dog in hardware but sharks are circling