Fujifilm elaborate on ANZ distie acquisition
Fujifilm elaborate on ANZ distie acquisition
Fujifilm has shed more light on the reasoning behind its recent acquisition of its distributor for Australia and New Zealand, after initially remaining silent when the deal was made public last Friday.
Matt Ushida, the general manager of Fujifilm's Australian office for the last three years, who will now assume the role of chief executive officer of the new group, outlined why the company decided to acquire Hanimex Australasia.
"This will put us in a position where we can dramatically increase the competitive strength of our digital products on the Australian and New Zealand markets. We see great opportunities and are fully committed to making all the necessary investments. We will also be able to expand new business models in high technology, such as networks."
Dave Marshall will continue in his role as managing director of Hanimex in Australia, as will John Laidlaw in his role of Hanimex' New Zealand MD.
Marshall said of the takeover: "We are delighted with the opportunity this change of ownership brings, but interstate office locations and the Australian sales and marketing team will remain the same. However, we do not wish the industry to just see the ownership of Hanimex merely changing from one Japanese company to another. This move will make a real difference to our commitment and the way we are able to operate and do business in Australia.
"Fujifilm has a clear vision and to meet the objectives our company needed a whole-hearted investment approach to meet the needs of achieving faster growth in the digital area.
"For the first time, we have all the players together with everyone on the same team. To clearly signify this to the industry, we are changing the company name to reflect our new parentage."
Registration procedures for a new company name for Hanimex are under way and it is expected that the new trading name for the group will be announced shortly.
Marshall added: "The timing is perfect as the industry is now facing the most exciting and rapid period of development in its history. This year will be very challenging, but now we will have the full resources to build for a very strong future."
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