Verbatim wins Web site award
Verbatim wins Web site award
Verbatim has won an award by Macromedia for providing a Web site that it considers to be at the cutting edge of Internet technology and information delivery as well as being stylish and enormously valuable to its customers, reseller and distributors.
Melbourne Web design studio, Evolution 7, was assigned to develop a stylish product-driven site, whilst also integrating a legacy infrastructure, through the use of Macromedia's ColdFusion, Flash and Contribute technology software.
Vanessa Taylor, from Verbatim's marketing department explained why the site has grown by 200 percent since redevelopment in 2002. "It is an up to date site for customers, resellers and distributors to keep track of all our up to date products.
"It provides them with downloadable brochures, it takes requests for product guides and just makes it easy for them to find everything they need from the company."
Mack Nevill, the director of Evolution 7 said that search engine optimisation across the entire product database has probably been the major factor in the sites growth as well as improved features.
He explained the challenges his company faced when restructuring the site. "The major challenge was to avoid double-entering data by parsing the needed data out of the legacy application into a format that could be used on the website.
"Verbatim needed the ability to have changes in the master database reflected on the site without maintaining two databases. In addition, site managers would need toadd to the description, and to present different categories on the websiteto those stored in the other database."
Nevill added that the main reason the site was chosen is that Evolution 7 addressed a range of complex issues using a combination of Macromedia technologies.
"We delivered a best-of-breed website that stands above its competitors in termsof its backend sophistication and frontend style."
Mr Merv Table, the managing director for Verbatim also said. "It's an honour to receive such an award, and for the Verbatim Australia website to be acknowledged by Macromedia as a leader in its field."
In addition, product enquiry, registration and support forms are all automated and ColdFusion has been used to implement a daily schedule for collecting data from a secure corporate server and publishing it live on the Web site.
3000 products and categories are analysed every day for modifications and these alterations are then published live on the site as they change in the database.
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