Iomega Announces Third Generation REV

March 6, 2008: Iomega has unveiled the third generation of its 120GB REV backup drive at CeBIT in Hanover, Germany this week, claiming provides superior backup and archive performance for tape-weary users.

The drive is aimed at small and medium-sized businesses and remote work groups among others. Currently it comes in external USB 2.0 and internal SATA interface models, however a REV 120GB ATAPI interface model is planned for mid-year.

“With a REV install base of 350,000 drives and 2,000,000 disks, tape backup for small business has worn out its welcome,” says Tom Kampfer, Iomega president and COO.

Kampfer adds that compared to entry-level tape products like LTO-1 and DAT160 format tape drives, the generation three REV offers more native capacity, near instantaneous random access to files, faster backups and restores, and rugged cartridges at a more competitive price.

“Iomega's removable REV platform is a proven technology that delivers performance and ruggedness that no tape product can match,” says Kampfer.

The drive is expected to be available worldwide in April.

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