Adobe's new solution for Enterprise
Adobe's new solution for Enterprise
Adobe's new Intelligent Document Platform aims to bridge the gap between enterprises and customers by using PDF server-based solutions for companies to transact business, meet regulatory mandates and reduce costs.
They aim to make life easier for IT teams that struggle with how to enable departmental managers to efficiently generate and customise automated documents, such as invoices, statements, and catalogues, as well as how to allow individuals inside and outside of the organisation to share and act on key documents without having the same software and hardware systems.
For instance, People who fill out loan applications as an existing customer of a bank are usually irritated because they have to fill in information that the bank already knows about them, such as where they live.
Adobe has designed a system, using Adobe Reader, which already has this information filled in when somebody applies for the loan, because it automatically pulls in that customised information.
This system can be applied to mortgage loans, applications for credit cards and many more form filling systems. The value is that it saves the enterprise company having to analyse and match data, and it makes it much easier for the customer to engage with the business offerings of each enterprise.
With intelligent documents, enterprises can easily present personalised content, enable complex internal and external collaboration, capture the exchange of data and transactions between core applications and people or groups of people, and archive information in a standard Portable Document Format (PDF).
Tony Nemelka, Vice President of Adobe in the Asia Pacific believes that Adobe will create much better understanding between enterprises and their customers: "My perspective on this is that enterprises and Adobe have not really in the past had any reason to talk to each other. But now there is a reason to talk and we are aggressively expanding our capability by hiring people to understand how IT departments think, what the requirements are and how to respond to those requirements and help them to deploy solutions for organisations.
"So I guess the key message for IT departments out there is Adobe and you need to talk because we have got a lot to bring to the table. Help us to help you help your customers. We want our systems to integrate with people. A lot has been done to automate the back-end, but there is still a lot of work to be done to link an interface to people outside the company, particular customers. I think that's where our heritage is and that's the value we bring."
Craig Tegel, Director of Adobe for the Asia Pacific added: "With a lot of enterprise customers, their experience of Adobe has been through Adobe Reader that they have on their desktop, used by their people for opening documents on websites sent through via email. I think that companies that we haven't work with before were surprised that Adobe could provide an enterprise solution, but they have being very receptive about seeing the benefits.
I think we need to make sure that we position Adobe as the enterprise solution company for those organisations. Companies have been looking for these kinds of solutions for sometime, and this has been very encouraging for us. The Intelligent Document Platform could become a major part of what an enterprise does to manage documents."
Adobe hopes that the Intelligent Document Platform will provide the most cost-effective solution for enterprises to leverage their investments in existing core applications and have the flexibility to adapt to rapidly changing needs of various line-of-business managers.
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