Alterian Web content suite launches in Oz
Alterian Web content suite launches in Oz
December 8, 2008: A doubling of the Australian headcount for Alterian will accompany the local launch of its Web Content Management (WCM) platform.
Alterian already works with 15 partners in Australia including Axcicom, Clearlight Digital and Bullseye and has signed up more than 30 end users to Alterian Solutions.
Alterian acquired Mediasurface in July 2008 and their products have been integrated into the Alterian Integrated Marketing Platform. They are already used by many Australian organisations such as the Westpac, Austock, Clarius Group and IDP Education.
"There is a real market for Web Content Management products in Australia," said Chris Tew, SVP Asia Pacific. "For too long now, organisations have had to rely upon their IT departments to manage their online presence. Now Alterian is giving control of the website, which is arguably an organisation's most powerful marketing tool, back to the marketers and communications professionals. With the additional capability of the Alterian Integrated Marketing Platform, users can create engagement with their visitors and competitive advantage for their organisation."
Alterian Content Management solutions were previously known as Morello and Immediacy.