Open Text adds 3D view

April 24, 2009:Open Text is turning to 3D interface technology from recently acquired Vizible to provide broadcasters and content creators a new way of managing Web media.

“We have reached the point where two dimensions are not enough for people to make sense of all the information they need to process,” said Scott Bowen, President of Open Text's Digital Media Group.

“The Vizible interface provides a revolutionary new way to deliver content for a more satisfying and immersive user experience. And, all this will be supported by the strength of our industry leading content and digital media management solutions.”

Vizible will let broadcasters present content such as a videos, music or photos as cells in 3D layouts. Each cell is actionable by the viewer, meaning the user can choose to view a video or photo and experience the media, or the cells can reassemble around a particular topic or theme based on user preference. This level of visual appeal, interaction and personalisation will help broadcasters drive user adoption and maintain user engagement.

It also lets broadcasters syndicate content via rich media widgets to blogs, Facebook or MySpace pages and sites like iGoogle or iPlayer from the BBC.

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