New “Green Data” Initiative Launches

By Greg McNevin

October 3, 2007: After announcing itself to the world late last week, the web community Archive Management.org (AMO) and its first initiative, The Green Data Project, says it has received a warm welcome from the technology industry with six vendors reportedly seeking partnership.

The AMO is seeking to bring together the international online community via a resource site and web publication focused on managing electronic data in the hope of developing a strategic approach to reduce electrical power demands in corporate IT.

The AMO says that the vendors are keen to go beyond mere advertising, and are seeking to actively participate in the community with the Rockville, MD-based FileTek and affiliates Clearview Content Management and Trusted Edging making a “generous endowment” to the initiative.

“We believe that a significant contribution can be made by grassroots organisations comprising business and technology planners to improving the practice and the products in the enterprise content management space,” said FileTek CEO William Loomis.

According to Jon William Toigo, founder of both Data Management Institute and AMO, there are many Green initiatives within the industry today, but almost all of them are “advancing tactical measures involving hardware technologies rather than strategic approaches focused on archive and data management.”

Toigo says that green IT must begin with green data, otherwise a company’s data centre greening initiative amounts to little more than rearranging deck chairs on the Titanic.

Comment on this story