Brandworkz has launched operations in Australia to extend the reach of its digital asset management and marketing management platform to the Asia Pacific region.

Grant Gebert has been appointed to manage and run the Brandworkz Asia Pacific business from Melbourne, including support for existing customers in Asia Pacific, such as New Zealand brand Icebreaker Clothing.

Brandworkz’ solution allows marketers to centralise marketing processes and compliance management as well as management of every marketing or digital asset

It is used by companies like Red Bull Racing, Pfizer, Gold’s Gym and Icebreaker clothing for sharing of digital assets, collaboration and the streamlining of marketing processes. 

A cloud-based portal, Brandworkz enables users to search for digital assets and educates them on brand guidelines. 

Brandworkz also automates the creation and delivery of marketing materials while ensuring compliance to a company’s brand guidelines and positioning, maximising the productivity of marketers and agencies.