Open Text has announced the Vignette 8.0 release due out before Christmas will be the last hurrah for the Vignette brand, with future versions to be issued under the name Open Text Content Management.

Vignette 8.0 promises rapid creation or cloning of microsites from a template or existing site, as well as streamlined asset management with via WebDAV support. This empowers Web designers to use a native design tool, like Adobe Dreamweaver, to model sites and target assets without logging into the portal

The move to adopt the name "Open Text Content Management" was announced as the company released its 2010 product roadmap for Web content management (WCM), digital asset management (DAM) and social media solutions.

Future 2010 product release will include Open Text Web Solutions 10.1, with social media offerings utilizing Vignette's Community Applications and Services integrated with core Open Text ECM Suite capabilities.

A new digital asset management platform is also due for launch in Q1 2010, called Media Management 7.0 and offering flexible metadata and asset management capabilities, along with process management and workflow capabilities delivered through Open Text ECM Suite technology.

Social Media is a major theme of Open Text's roadmap, with Vignette Community Applications 8.0, to be released in Q1 2010, to deliver social networking, advanced notifications, integration with multiple presentation systems, REST API enhancements and deep integration with Open Text content management solutions.

Open Text Social Media 1.1 due in the first half promises deeper integration with the ECM Suite, a new wiki editor and a quick messaging feature that combines the convenience of instant messaging with the flexibility ofmicroblogging. New iterations of Portal Manager 9.0 for SAP NetWeaver will add social media capabilities.