AIIA Establishes Island in Second Life
AIIA Establishes Island in Second Life
June 19, 2007: Following in the footsteps of the ABC and an increasing number of organisations around the world, the Australian Information Industry Association (AIIA) has announced that it has launched itself into the virtual world of Second Life.
Developed by Linden Labs, Second Life is becoming somewhat of a phenomenon as people and companies around the globe seek to re-invent or promote themselves inside the virtual realm.
According to AIIA CEO Sheryle Moon, virtual worlds are developing far beyond the fad that many had predicted, making them a valuable tool for organisation looking to connect with their customers in new ways.
“Virtual worlds, and in particular Second Life, provide an alternative future for how we work, rest and play,” said Moon. “AIIA is utilising technologies such as Second Life to show Australians that the ICT industry is fun, vibrant and constantly evolving. Just because you’re in ICT, it doesn’t mean you have to be stuck behind a computer typing code for twelve hours a day.”
“Companies such as IBM, Lacoste and Sony are just a few examples of major international companies that are harnessing the potential of Second Life to market their products to a whole new audience,” added Moon.
Created in 2003, Second Life started out with a population of 300,000 residents. This has now skyrocketed to 7+ million, and is growing in leaps and bounds.
The AIIA says members can access services on its Second Life ‘island’ including forums and discussion groups, and claims that the island also represents a good meeting place where companies could find new staff along with new market opportunities.
Representing 4.6 percent of GPD, Moon says the ICT industry is vital to the Australian economy, and that “AIIA’s Second Life presence will remind people of just how important ICT is to our nation’s future prosperity.”
“As Australia’s peak body representing the ICT industry, AIIA is committed to demonstrating the benefits of cutting edge technology and how it can positively influence Australians, both personally and commercially.”
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