Dell set to muscle in on services in ANZ
Dell set to muscle in on services in ANZ
It has enjoyed great success in the PC market and, in partnership with EMC, has made significant inroads into the storage market. Now Dell is turning its attention to its enterprise services business, announcing plans to scale up its services division in Australia and New Zealand.
It is to enhance its Dell Professional Services (DPS) offerings within its services portfolio. DPS offers professional consulting in infrastructure, server and storage migration and consolidation; high availability and performance optimisation; Oracle, Linux and Microsoft migration, implementation and design; and training.
Steve Norman, director of enterprise and business development for Dell in ANZ, said the move was designed to capitalise on the rapid growth of Dell's services business.
"Services is the fastest growing part of our business in ANZ with 70 percent year on year growth."
While that may be so, Dell's market share in services remains quite miniscule, but that is largely down to the fact that their services division is still fairly embryonic. But this new push signifies that it is serious about grabbing a far heftier slice of the $800 billion services pie than it does at present.
DPS is based on the Dell Direct Model whereby according to a customers' needs, DPS offers a total solution incorporating a wide-range of consulting services. This is applied by means of Dell's 'Virtual Integration' with partners who are subject matter experts in specific solutions or service fields. DPS takes ownership of the whole project, enabling customers to reduce IT project implementation cost, time and effort by maintaining a single point of contact with Dell, as opposed to managing two or more vendors individually, with Dell also assuming full accountability.
This arrangement has already worked to good effect for local customers Austereo and Connex, who spoke about the ease and swiftness of project fulfilments enjoyed by working to such a framework.
Tony Pine, IT transit manager at Connex, commented: "The level of ownership that Dell took was very impressive. I have worked with a lot of service providers down the years, but what really impressed me and stood out about Dell was the amount of responsibility they took on board and the efficiency."
Ross Fargione, IT and Communications Manager at Austereo, added: "It was very important to us when updating our desktops that none of our staff were inconvenienced for any length of time, as this would have a domino effect and put added pressure on our on-air staff. Dell ensured that no-one was disrupted for more than 30 minutes while their new desktop was installed, while the whole project took four weeks to complete, as opposed to the four months a similar project took just 18 months prior."
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