Interwoven anticipate ECM rush with channel push

Interwoven is responding to increasing demand for its high-end Enterprise Content Management (ECM) solutions – and reports of ECM market growth in general - with an expanded channel program.

Interwoven has traditionally taken the direct sales route with its web content management solution, TeamSite, which is used by the likes of Qantas and AMP. But with analysts predicting the ECM space to reach $2.3 billion in software and $7.0 billion in services by 2007, the company is looking to establish a channel to be the focal point of strenuous efforts to win more business throughout the region.

"ECM is now on the verge of a boom," said John Brand, vice president, technology research services at Meta Group in a recent report, in which he also urges that companies establish, communicate and commit to an ECM strategy with the next 18-24 months.

“We would certainly agree with Meta’s comments,” said Andrew Antal, alliances and marketing director at Interwoven. “Since our recent acquisition of iManage and their collaboration product WorkSite, which is entirely channel fulfilled, we have been gradually moving to a channel strategy for our higher end Interwoven product to better meet the demand and service required. Our traditional TeamSite product, which is positioned at the higher end of the ECM spectrum, will now increasingly be sold by channel partners that have proven expertise in sales and support.”

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