Hybrid software from MYOB and ACT!

Interact Commerce Corporation, makers of the best selling contact management solution ACT!, has introduced ACT! Link for MYOB Accounting throughout Australia, enabling small and medium enterprises (SMEs) to integrate their front office sales function and back office accounting systems.

ACT! Link for MYOB Accounting allows customer data to be synchronised between the ACT! contact manager (version 6.0) and MYOB accounting software. Information that is critical to the running of every business, such as sales contacts and invoice status, can be automatically shared between the front and back office giving sales and finance managers a holistic view of operations.

It also eliminates the time-consuming and unproductive task of duplicate data entry, by automatically updating changes made to an organisation's contacts management or accounting systems.

Craig Young, Managing Director of Interact Commerce Corporation (Asia Pacific) says: "ACT! Link for MYOB Accounting will help SMEs grow their businesses by allowing sales and finance teams to communicate with ease and by eliminating unproductive data double entry."

MYOB CEO Craig Winkler adds that the streamlining of business processes will make life easier and more profitable for small and medium business owners.

"We're confident ACT! Link for MYOBÆ Accounting will deliver real business benefits to SMEs. It will also help them comply with the privacy legislation, which requires all databases be kept up to date," explains Craig. "The marriage of these two software solutions will allow sales managers to focus on selling, finance managers to focus on the books and business owners to concentrate on growing their business."