Interwoven enhances TeamSite and LiveSite

September 9, 2008: A range of more than 90 out-of-the-box Website building blocks have been added to Interwoven TeamSite to enable marketers to more easily add advanced Webpage navigation, promotions, page elements, social media feedback, and rich digital media functionality.

Meanwhile, enhanced capabilities in LiveSite allow targeting to anonymous site visitors based on detected information (such as day, time, referring URL, search term, click stream, browser, and geography).

"When Konica Minolta shifted the axis of its corporate business model towards business-to-business, we needed a way to rapidly and cost-effectively transform our online presence while maintaining brand integrity and consistency,” said Kozo Tsukada, manager, content systems, solutions division, at Konica Minolta.

“By using Interwoven Web Solutions to automate navigations and evolve legacy content, we reduced time-to-market by 50 percent and renewed our Website quickly and efficiently. Moving forward, the new capabilities of Interwoven TeamSite and LiveSite will allow our marketers to create a more individualized online experience, without IT involvement, supporting even greater business agility and speed to market."

“Despite the choppy economic environment, this is an exciting time for marketers,” said Ben Kiker, chief marketing officer at Interwoven. “They can experiment and continually enhance their online presence, provided they can move quickly and listen to their customers. Our objective is to deliver innovations that equip marketers to move with speed and agility to not only transform their online presence, but keep it tuned to the volatile demands of today’s marketplace.”

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