Jaguar takes a new Web path

January 15, 2009: Jaguar Land Rover has announced it will use Alterian Content Management to manage its global websites, delivering communications professionals editorial control over local website copy.

This will also enable close control of global brand assets and campaigns with appropriate local control for regional variations. Tight integration between theAlterian Content Management platform and Jaguar Land Rover’s current CRM systems will support a far more personalised online experience at www.jaguar.com and www.landrover.com.

“In today’s economic climate, driving sales and converting prospects into paying customers have become increasingly important. The website is quickly becoming a company’s most powerful marketing tool, and so it is vital that the communications team have direct control over the website and the ability to change content as required,” said David Eldridge, CEO of Alterian.

“To succeed in these uncertain times, companies need to maximise their online presence and ensure that prospective customers receive a personal and relevant experience when they visit a company's website.”

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