Media Management 7, an upgrade to Open Text's digital asset management solution, introduces a new user interface and new process automation capabilities.

Open Text is also integrating content analytics technology from recently acquired Nstein Technologies. Using patented technology, Nstein's software creates a "semantic fingerprint" for content that is claimed to to unlock its inherent value, making it more findable, visible, understandable, organised and analysis-ready.

Media Management 7 delivers integration with the Open Text ECM Suite and leverages shared services, the defined layer of integration for all ECM Suite offerings. This allows media creators and publishers in the enterprise to take advantage of workflow and lifecycle management capabilities of the ECM Suite in a simple and intuitive fashion.

This allows companies to customise and evolve their processes without requiring database or code changes. It also delivers integration with Open Text's Web content management solutions including the recently announced Vignette Content Management 8 as well as the ability for users to work with digital media from mobile devices using Open Text Everywhere.

"The impact of digital media is being felt in all walks of life and business. With this explosion in rich media comes the need for better tools for managing it all," said Guy Hellier Vice President of Digital Media, Open Text.

"With Media Management 7 we are changing the game by delivering new levels of usability along with the ability to seamlessly integrate digital media into operations and to orchestrate how media is created, retrieved, reused and published. This is particularly important to deliver engaging and consistent user experience via any channel, including web and mobile experience."