Top Ten Fastest-Growing Broadband Markets Revealed
Top Ten Fastest-Growing Broadband Markets Revealed
September 24, 2007: Ovum has released their latest broadband market report, which reveals the top ten nations with the fastest-growing broadband markets.
Analyst & Reporting company, Ovum’s broadband report has identified key factors which have helped shape the growth in global markets. The report benchmarks countries from the Asia-Pacific, European, Middle East and African regions.
"At a time when broadband is quickly reaching saturation point in most developed markets, less developed markets across the globe continue to exhibit extremely high levels of growth. However, in many of these countries huge barriers still exist that could inevitably limit the broadband markets", said Jonathan Coham, London-based Analyst at Ovum.
The top 10:
- Ireland
- Turkey
- Greece
- Thailand
- Russia
- India
- Phillippines
- Ukraine
- Vietnam
- Indonesia
"Wealth relative to the cost of broadband is a major consideration in most of these markets. Broadband ISPs in Greece, Turkey, Ireland and Russia all offer cheap services relative to the average disposable income in order to make broadband attractive to greater proportions of the country. This has helped to drive uptake of broadband services.” says Coham.
This isn’t to say wealth is the only force driving broadband growth, infrastructure competition, pricing & regulatory involvement and relative pricing has all played a vital role, though this will vary on a case by case basis for each nation.
"Regulation surrounding wholesale broadband pricing is also a major factor to consider in these regions, as is fixed line and PC penetration. In a growing number of cases, demand for content is helping to fuel broadband growth, as operators incorporate TV and Video On Demand services into their offerings early on." Coham revealed.