Lexmark is keeping the Perceptive brand, but renaming its enterprise software division, which will now go to market as Lexmark, though its products including Perceptive Content, Perceptive Intelligent Capture, and Perceptive Search will still bear the Perceptive brand name.

Lexmark also has a new company logo, which the company says recognises its “continued evolution into a business information services powerhouse.”

"The rebranding reflects both the evolution of the company as well as our ... aspiration to be a leading global technology company," said Paul Rooke, president and chief executive officer of Lexmark.

Lexmark was spun off from IBM in 1991, and now offers a full suite of capture, enterprise content management and workflow solutions, following recent acquisitions.

At the end of March, Lexmark announced it’s biggest-ever acquisition. The company is paying $US1 billion to buy Kofax, a move that will nearly double the size of the company's enterprise software business.

The renaming is another step in the evolution of from primarily being known as a printer company, said Rooke, who added the rebranding will bring Lexmark's multiple brands under one corporate banner, but will not result in a restructuring or planned layoffs at Perceptive.

"Perceptive will change from a corporate brand to a product brand," said Scott Coons, president of Lexmark Enterprise Software, formerly Perceptive Software.

"We've been run as an enterprise software division from the very beginning (of the acquisition), and that will continue on. It's the appropriate way to do it. It's worked well for us and it's been a part of our success and growth."

Coons said the Perceptive software suite is used in all major industries, but the company has focused on health care and financial processes.