Atlassian has transformed its flagship collaboration product into three standalone offerings, including one for business teams such as human resources, finance, and marketing.

The Australian developed software is highly valued by software development tool for agile software teams worldwide. It is now three products that run on a common platform: JIRA Software for agile development teams, JIRA Service Desk for IT and service teams, and JIRA Core for non-technical business teams such as HR, Finance or Marketing.

The company also announced it has surpassed 50,000 customers across 165 countries with its self-service enterprise sales model.

“For team collaboration to truly improve, the right tools need to be accessible by every team in every organization," said Mike Cannon-Brookes, Atlassian co-founder, and co-CEO.

“It’s why Excel, Word, and email remain where teams attempt to track and manage processes despite being entirely inefficient. That’s also why we design our products for the Fortune 500,000, not just the Fortune 500. We don’t want to fix collaboration for the few – we want to fix it for everyone.

“JIRA grew to tens of thousands of customers because it solves a real problem, is affordable and easy for teams to try. Bringing JIRA to all teams is an important step toward our goal of becoming the central collaboration touch-point for every team.”

According to a 2014 survey conducted by Atlassian, approximately one-third of respondents said they now also use JIRA for non-software development projects such as HR, finance or marketing. While the basic principles of great collaboration run across every team, functional teams have distinct needs when they need to get things done faster, more efficiently, and with fewer headaches.

To address the unique needs of different teams, Atlassian has introduced three JIRA products:

• JIRA Software is purpose built for software teams with agile best practices as defaults and deep integration with development tools. JIRA Software also uniquely addresses the needs of every member of the software team, which now commonly includes designers, quality assurance engineers, and product managers.
• JIRA Service Desk provides a user-focused service desk for IT teams and other service teams. The first JIRA product tailored for specific teams, JIRA Service Desk is one of the fastest growing product in the company’s history since its introduction last year.
• JIRA Core simplifies task tracking and processes for business teams such as human resources, finance, and marketing. For example, an HR team can use JIRA Core to track onboarding of employees, finance teams can use JIRA Core to manage quarter end close and marketing teams can track advertising campaigns.

All products built on the JIRA platform offer:

• A consistent project experience for users. Whether it's Scrum or Kanban boards for software teams, prioritized queues for IT teams, or an approval process for finance teams, the project experience has the same look and feel and underlying functionality so team members can easily navigate JIRA regardless of the project they are working on.
• Purpose built project templates for software, IT, and business teams, enabling out of the box default workflows that can be customized to fit to any team's needs.
• A new sidebar that enables teams to have one-click navigation to the tools and assets that they use on a daily basis. Teams can personalize their team’s sidebar with links to useful assets, such as product requirements in Confluence, HipChat rooms, or Bitbucket repos.

“With JIRA our customers benefit from tailored products that use our proven framework for project collaboration, but without the cost and implementation headaches of a traditional enterprise platform,” said Bryan J. Rollins, vice president and general manager of Atlassian's JIRA business unit.

“When you see all of the amazing ways our customers are using JIRA outside of software teams, you clearly see the possibilities for JIRA to truly transform how all teams collaborate around projects and manage their unique workflows are truly limitless.”

A truncation of Gojira, the Japanese name for Godzilla, JIRA began as a bug tracker for software developers. JIRA rapidly became the primary project tracking tool software teams use to manage everything from feature requests to product ideas, to problems that need fixing.

JIRA is now:

• Increasing adoption in the cloud; JIRA Cloud users grew more than 50 percent each year over the last three years.
• Designed for teams from ten to 10,000.
• A key driver of the Atlassian Marketplace, which includes over 850 JIRA add-ons and recently surpassed $100 million in sales.

JIRA Software and JIRA Core are now available starting at $US10 per month. JIRA Service Desk 3 is now available starting at $US10 for up to three agents.

http://atlassian.com