Dell Wins Environmental Award
Dell Wins Environmental Award
February 8th, 2007: Dell has picked up more praise for its environmental efforts in the form of a National Recycling Coalition Recycling Works Award.
The coalition says that the award reflects Dell’s longstanding efforts to promote individual producer responsibility and will be presented at the annual NRC gala.
"When it comes to product recovery and recycling, our commitment to our customers and our shared Earth is clear and simple: programs that help consumers make a difference will always be a cornerstone of Dell’s global business," says Dell Chairman and CEO Michael Dell. "From the time we conceive and design a product to the point when that product is responsibly recycled, we seek to minimize our company’s impact on the world around us and empower our customers to join us."
NRC’s Recycling Works Award has been running since 1998, with previous recipients including Starbucks, McDonald’s Corp. and Environmental Defense.
Dell won praise for spearheading programs such as:
- Free Consumer Global Recycling: Dell is the only computer manufacturer that offers free recycling for Dell-branded computer equipment.
- Asset Recovery Services: Dell offers product recovery services that help business and institutional customers responsibly manage the retirement of used IT equipment. In 2006, it increased products recovered from customers for reuse or recycling, as measured by weight, by 72 percent compared to the previous year. The company has set a goal to recover 125 million kilograms of product from customers by 2009.
- Computer Donation: Through Dell's partnership with the National Cristina Foundation, customers in the U.S., Canada, the United Kingdom, Ireland, France and major markets in Brazil can donate any working computer system to non-profit organisations in their areas. NCF matches consumer donations to local not-for-profit organizations, public agencies and schools.
Dell also recently launched a new recycling effort to encourage its customers to offset the omissions produced by new product purchases. Customers are given the option of donating a few dollars towards planting trees during the purchase of new computer equipment in an effort to zero out the carbon produced over its lifespan.
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