MSI’s CRM Nexus

November 7th, 2006: Marketing Solutions Incorporated has released a new web-based CRM package that focuses on automating marketing and sales processes for SMBs.

The company says that the new solution, called Nexus, separates itself from other web-based CRM applications as it captures real-time orders, customer history, customer and prospect information, sales commission, sales forecasting and one-to-one marketing.

MSI already offers web-enabled CRM software, however, it says that Nexus adds a number of important abilities on top of this. Namely the ability to rank open quotes, sales orders, and/or open invoices, up-sell and cross-sell capabilities helped by what it calls a 360 degree view of customer data, and an adjustable chart reflecting various stages within the sales cycle is displayed on a sales pipeline report to help ensure opportunities are being maximised.

While it claims that Nexus is suitable for all businesses, it certainly has a sales slant as every function and process of Nexus includes marketing, sales, customer service, fulfillment, order management and finance options.

“Nexus enables businesses the opportunity to automate the entire lifecycle of a customer,” said Neal Packard, President and CEO of MSI. “Our goal is to provide software that improves the overall business process and customer management for all types of businesses facilitated by turnkey customer relationship management capabilities. With Nexus, we have automated the marketing and sales process for any business.”

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