VoIP control via Outlook

By Rodney Appleyard

Sep 14, 2005: BroadSoft has bought Australian company Carbon Twelve to allow users to manage their telephony features and have it integrated with their day-to-day activities to increase simplicity and usability.

Mike Tessler, the president and CEO of BroadSoft, which provides hosted and multimedia services, said he found that Carbon Twelve took these features head-on.

"They allowed our end-users to gain access to those features and functionality through Outlook and other desktop applications. The usability that they provide will allow us to target end-users with simple solutions.

"This will help us to expand our portfolio to the client side. The gives a huge jump to create a platform to create a number of new client applications. Users will be able to set their calling preferences from within their desktop, configure services and to people able to manage real-time services and decide what you want to do with those calls as they come into the desktop."

Tessler said that users will be able to use Outlook to know when to call people back and to activate that call at a certain time too, simply by clicking on an option to make a call.

George Lawson, the CEO of Carbon Twelve, said that he is proud to join forces with the BroadSoft team.

"This acquisition validates our business strategy and realises our vision, which has been to invest heavily in developing world-class applications for the BroadWorks platform that have been deployed by service providers around the world. This acquisition is a credit to the entire Carbon Twelve team. Our skill-set fast tracks BroadSoft's ability to bring new products into the market."

This acquisition will provide BroadSoft with its second office in Australia.

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