Search Contender Claims Click Fraud is Cracked
Search Contender Claims Click Fraud is Cracked
October 9, 2008: tyBit.com is a new unified search engine that claims to eliminate click fraud for its advertisers and provides itemised billing for all advertising dollars spent.
The new contender has launched out of its beta testing period and has activated its advertising module. It is also a no-cost private label search engine for traditional media.
Click fraud occurs where competitors or miscreants click on a company's online advertisements to artificially raise their pay per click (PPC) charges with the advertising host.
Currently averaging 2.1 million searches per day and more than 50 million searches in the month of August, tyBit allows users to use its search engine through a traditional Web portal at tyBit.com, Web browser toolbar and through its client side desktop application.
During its beta period, tyBit claims more than 6000 advertisers tested the Pay-Per-Click and Key-Word-Position ad module.
Partners and affiliates who add tyBit search to their site receive 30% of the advertising revenue generated from searches with their site and 40% when users download the toolbar associated with a Partner or affiliate's Web site.
"We have established a superior search engine around a business model in which users, partners and advertisers all win," said Clarence Briggs, CEO of tyBit.
"We were a victim of click fraud and it was the sense of being cheated that led us to create tyBit, a platform advertisers can trust that also provides the best search experience for its users." tyBit indexes multiple engines and data sources to deliver fast and relevant search results for its users and customizes search results to individual search habits.
"The current model of online advertising and revenue sharing is broken evidenced by problems traditional media companies are having when monetizing their online properties," said Clarence Briggs, CEO of tyBit.
"We will partner with the traditional publications including newspapers and magazines to stop their revenue losses and rebuild their businesses. They are not being treated fairly."