OpenText is promoting stronger integration with Microsoft Word and HTML with the latest version 5.6 release of StreamServe, its solution for creating personalised documents through rules-based dynamic assembly.

“OpenText StreamServe allows organisations to make their billing statements and other forms of customer communications more engaging and relevant, thereby enriching the overall customer experience and strengthening the relationship between the organisation and the customer,” said Muhi Majzoub, senior vice president, engineering, OpenText. 

“The latest version of OpenText StreamServe takes things a step further by seamlessly integrating with many of the core components of OpenText Enterprise Information Management (EIM). This gives marketing users the ability to easily configure campaigns and messaging that they execute on an ad hoc basis within StreamServe or in Microsoft Word, while still keeping to the conformity of their corporate guidelines and approval processes. 

"This streamlined approach to CCM leverages current assets, messaging and branding from other EIM solutions to further personalise customer statements.”

OpenText StreamServe 5.6 delivers dynamic composition, document process automation, and output management capabilities. Designed to scale across any document-driven business process, OpenText’s Customer Communications Management (CCM) offerings integrate easily with ERP and supply-chain systems and applications, including those from SAP.