Machine learning and AI developer Lexalytics has added support for Emoji 11.0, a set of 157 new emojis from the Unicode Consortium, the governing body that determines the emojis that consumers use worldwide on their devices. With this support, social media marketers, researchers, data scientists, analysts and other Lexalytics’ customers will be able to use the company’s AI-based text analytics platform to immediately gain insights when consumers use the new emojis across social media, email, survey responses and any other form of digital text communication.